There are countless methodologies for quantifying and evaluating rational responses on both an individual and a global scale. However, very little effort has been made to dig deeper into our understanding of how emotions drive people’s actions.
Tapping into and understanding emotions permits researchers and consultants to more fully comprehend why people think and act the way they do. Ultimately, this allows marketers to better understand their particular market and to create content which elicits more powerful responses from the emotional side of the spectrum.
Read more about how we’re implementing emotional insight into marketing and research.