AdSAM® Applications

The AdSAM® measure can be easily incorporated into both qualitative and quantitative studies. AdSAM® is a flexible measure that can bring depth of insight to quantitative research and more precision to qualitative research.

Some examples of the types of research AdSAM® has been incorporated into are as follows:

• Market Landscape Assessment
• Brand Assessment
• Brand Positioning Development
• Attribute and Benefits Testing
• Communication Elements Testing
• Advertising Concept Testing
• Copy Testing
• Brand Tracking

Audience Segmentation: AdSAM® can be applied in two ways: 1) segmenting the audience by the differences in affect or 2) by adding emotional response data to segments created by demographic, behaviors or benefits.