ADSAM® Applications
The ADSAM® measure can be easily incorporated into both qualitative and quantitative studies. ADSAM® is a flexible measure that can bring depth of insight to quantitative research and more precision to qualitative research.
Some examples of the types of research ADSAM® has been incorporated into are as follows:
Market Landscape Assessment
Brand Assessment
Brand Positioning Development
Attribute and Benefits Testing
Communication Elements Testing
Advertising Concept Testing
Copy Testing
Brand Tracking
Audience Segmentation: ADSAM® can be applied in two ways: 1) segmenting the audience by the differences in affect or 2) by adding emotional response data to segments created by demographic, behaviors or benefits.
