ADSAM® is a system and a group of analysts and consultants specializing in emotional response research and strategic planning. ADSAM® has expertise in a variety of industries, especially Healthcare and Consumer Goods & Services, Automotive, Financial Services and Politics. This experience encompasses several hundred of different brands.
ADSAM® can be incorporated into any research design and at any stage of the planning process. From quantitative advanced methods, like conjoint analysis, to basic qualitative methods, like focus groups, ADSAM® is a flexible measure that can bring depth of insight to quantitative research and more precision to qualitative research.
While ADSAM® is a full-service research company that can manage its clients’ research projects from inception to conclusion, ADSAM can also act as a consultant for its clients’ projects. ADSAM works with its clients to determine a level of involvement that best suits the needs of the study and its clients.