Emotion: The Key to Solving the Puzzle.

Developer Biography

Dr. Jon D. Morris, the developer of AdSAM® and the CEO of AdSAM® Marketing, LLC, is a Professor in the Department of Advertising, College of Journalism and Communications and holds a courtesy appointment in the Department of Psychiatry, McKnight Brain Institute, University of Florida.

Previous to his academic appointments, he held positions at advertising agencies including: Nicholson-Morris, Doyle Dane Bernbach and Dancer Fitzgerald Sample.

His research has appeared in: the Journal of Advertising, the Journal of Advertising Research, Current Issues in Advertising Research, Journal of Targeting, Journal of Educational Technology, Advances in Consumer Research and Human Brain Mapping.

In addition, Dr. Morris has written chapters for several books, and his papers have appeared in the Proceedings of the American Academy of Advertising, The Society of Biological Psychiatry, Association for Consumer Research, Association for Education in Journalism and Mass Communications, to name a few.