The AdSAM® measure can be easily incorporated into both qualitative and quantitative studies. AdSAM® is a flexible measure that can bring depth of insight to quantitative research and more precision to qualitative research.
Some examples of the types of research AdSAM® has been incorporated into are as follows:
- Market Landscape Assessment
- Brand Assessment
- Brand Positioning Development
- Attribute and Benefits Testing
- Communication Elements Testing
- Advertising Concept Testing
- Copy Testing
- Brand Tracking
Audience Segmentation: AdSAM® can be applied in two ways: 1) segmenting the audience by the differences in affect or 2) by adding emotional response data to segments created by demographic, behaviors or benefits.