Learn about ADSAM® methods, deliverables, and how our services can help your business.

Emotion; the key to solving the puzzle.

Understanding emotions is vital to understanding people. Every decision is a combination of rational and emotional factors. And emotion has been shown to be the driver of behavior and preference. Do you understand your target's affective state? If not, you are missing the biggest piece of the puzzle. ADSAM® will help you understand the impact of emotions. Our empirically tested process and skilled analysts will identify opportunities for you to garner stronger, deeper connections with your target. ADSAM® is a non-verbal measure, which eliminates verbal biases and makes its appropriate for cross-cultural use. The globally recognized system includes measurement, analysis, consultation, written reports and recommendations.

ADSAM® News

NEGATIVITY NOW, OPTIMISM FOR THE FUTURE

Attendees at the recent AAF 2010 National Conference were provided the opportunity to share their feelings about several topics related to the industry by completing an AdSAM® survey that was included in conference bags.

Read what we uncovered. Or, download the full report.

Client Services

ADSAM® is a full-service research company that can manage its clients’ research projects from inception to conclusion.

Learn more about the quantitative and qualitative services we offer.

Request a bid for your upcoming qualitative project or quantitative project.

The Emotional Temperature™

This service allows you to compare the emotional engagement of your ad, commercial or website material with our database of over 400 other executions. Find out if your advertisement is HOTTER than all others! This service can be delivered weekly, monthly, or quarterly.